Una República Llena de Talento was the country brand contest to create the logo that will be representing Dominican Republic and their citizens to the world. At the beginning of the contest, 25 prospects were selected, which would be divided into groups with various mentors from the area of design and advertising. The proposals were presented and submitted to a jury which evaluated and selected the best proposals that could become the final logo, going through different rounds until the last one, which would be two final proposals submitted to a popular vote.
“Infinite Country” is the concept for Alejandro’s proposal.
The concept of infinity has a good meaning in all cultures, union and strength, this makes the concept universal and well accepted throughout the world. As a country and as Dominicans, we have infinite things to offer, from our people, kindness, hospitality, to our landscapes, resources and all the different business possibilities that we have in our country. We have a lot to give, a lot to offer, we have everything and for everyone.
