Asumente

Branding
Client
Caterina Juárez & Yaniré Abbott
My role
Art Director / Creative
project year
2022
© Asumente All Rights Reserved, 2024

Asumente is an innovative platform dedicated to holistic health, empowering individuals to take responsibility for their physical and mental well-being. Our mission is to promote an optimal lifestyle through awareness and balance between traditional medicine and natural practices. The name "Asumente" embodies the commitment to care for both body and mind, inspiring a holistic approach to health.

Naming

Asumente prompts introspection and commitment to oneself, promoting a holistic approach to health. It invites us to explore and embrace our entirety, alluding to an internal journey to achieve optimal balance between mind and body.

Concept and Logo Design

The core concept of the design is titled Spiritual Elevation, inspired by the lotus flower and the human being as the center of our approach. The lotus flower symbolizes purity and the ability to regenerate despite adversity, reflecting the personal transformation and growth we aim to promote.

These pillars are integrated into a logo that combines the lotus flower and the human figure, creating a harmonious representation of our mission.

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