An eye for Anime

Branding
Client
Crunchyroll
My role
International Graphic Designer
project year
2020-2024
http://www.crunchyroll.com
© Crunchyroll, LLC

Crunchyroll is a leading streaming service that specializes in anime, manga, and dorama, offering a diverse range of anime series and films. The platform also provides simulcasts of anime episodes shortly after their release in Japan.

As an International Graphic Designer, my work can be seen across various platforms including Apple TV, Amazon, PlayStation, Xbox, iOS, Android, and Crunchyroll’s own website. I’ve also had the opportunity to showcase my designs at major global events such as Anime Expo (US), Crunchyroll Expo (US), NYCC (US), SDCC (US), La Mole (MX), SOFA (COL), and Chile Comic Con (CL).

Here are some of my notable contributions to Crunchyroll:

  • Social Media Assets: I’ve designed engaging visuals for Crunchyroll’s social media channels (Facebook, YouTube, Instagram, X, TikTok, Twitch, Discord), reaching a total of 160M followers and generating 18B post impressions (as of 2023).
  • Event Booths & Print Materials: I created eye-catching booths and print materials for major live events, including La Mole (Mexico, 35K attendees), SOFA (Colombia, 180K attendees), Chile Comic Con (Chile, 60K attendees), Crunchyroll Expo (US, 45K attendees), Anime Expo (US, 160K attendees), and NYCC (US, 200K attendees).
  • Seasonal Launch Campaigns: I designed campaign assets for various partners like Fandom, IGN, Kotaku, Gizmodo, Polygon, and Twitch, achieving approximately 29M impressions across all platforms.
  • Website Banners & Materials: I developed banners and other materials for Crunchyroll’s website (270M monthly visits), Apple TV (25M subscribers), and Amazon Fire TV (50M subscribers).

Additionally, my portfolio includes:

  • Social media assets (Instagram, Twitter, TikTok, YouTube)
  • Website banners and skins (Crunchyroll, Amazon, etc.)
  • Logo localization for various anime series
  • OOH and print materials (posters, cards, etc.)
  • Event booths
  • Seasonal campaign assets
  • Curation and marketing materials

I’ve also collaborated on developing landing pages to promote Crunchyroll’s services and free trials to new users.

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Other Projects

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Feel free to reach out if you wanna collaborate with me or simply to say hi!
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